The Brief

Hines, the leading, privately-owned global real estate investment, development and management firm, invited RealService to help identify occupier perceptions and expectations at Broadgate West, the £290 million City office investment.

 

Our Approach 

RealService recommended a programme of independent face to face interviews be conducted with each of the occupiers at senior business level. These interviews uncovered legacy issues which could have derailed Hines’ ambitions and we recommended the feedback be shared with occupiers, and managing agents, so that all parties were aware of the findings. RealService then ran a highly successful results workshop.

Hines successfully renegotiated leases and secured new lettings with the benefit of our in-depth insights. The property, later renamed Broadgate Quarter, was subsequently sold by Hines for a reported figure of £415 million.

 

The Impact

RealService is impartial so occupiers feel more comfortable raising issues that they would not speak to us directly about. The project has helped us to gain the views of occupiers about the buildings and the property management so that we can spot trends, forward-plan and put plans into action.

Raj Rajput
Managing Director Asset Management

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