Let’s face it: the office leasing game has changed—and fast. In today’s hyper-competitive market, empty space doesn’t just mean lost rent. It means lost momentum, lost relationships, and lost potential.
As hybrid working reshapes what people want from the workplace, the same old sales tactics just aren’t cutting it anymore.
At RealService, we’re flipping the script. Our Performance Leasing programme is a smarter, human-centric strategy that helps you connect emotionally, differentiate clearly, and—most importantly—close more deals.
Why Traditional Leasing Is Falling Flat
If you’re still leading your pitch with square footage, spec sheets, and air-con units… you’re missing the point.
Yes, rooftop gardens and on-site cafés matter—but only if people know why they matter.
The truth is: occupiers don’t lease buildings—they lease experiences. They’re looking for purpose, culture, productivity, well-being. Not just a postcode and a floorplan.
The problem? Most teams default to “feature dumping”—because it’s what they’ve always done. But in a market saturated with options, emotional storytelling is what makes you stand out.
Introducing: Performance Leasing
We created Performance Leasing to help leasing professionals break old habits and embrace a more powerful way to sell space.
It’s a three-step transformation that combines customer insight with world-class sales psychology:
1. Diagnose the Experience
We start by experiencing your leasing journey as your customer would:
- Mystery shopping your spaces
- Reviewing your digital presence
- Benchmarking you using our 42-point RealService Best Practice Scorecard
The result? A brutally honest, crystal-clear view of where you shine—and where you’re losing people.
2. Build the Skills
Next, we deliver energising workshops to level-up your entire team:
- How to turn features into emotional benefits
- Confidence-building through roleplay and storytelling
- Proven sales strategies borrowed from top-performing sectors outside real estate
This isn’t just for agents—it’s for everyone who touches the leasing journey.
3. Make It Stick
We help you embed the new approach into your culture and workflow:
- A custom Leasing Playbook for consistent, on-brand conversations
- Coaching and support
- Clear tools to track, improve, and celebrate progress
We also promote a “One Team” mindset, aligning leasing agents, facilities, and property managers around a shared customer experience vision.
It Works. Here’s the Proof.
Our clients—major investment managers and leasing teams—are seeing real impact:
“It’s gone incredibly well. It’s changed our perspective.”
“The sceptics became believers.”
“I can’t speak highly enough of the results.”
They’re closing deals. Winning hearts. And gaining confidence.
Ready to Try Something Different?
Whether you’re:
- Trying to reduce vacancy
- Looking to refresh your pitch
- Aiming to align your property team with a single vision
…Performance Leasing is your edge in a crowded market.
Let’s Talk
The biggest risk? Doing nothing.
Because while you’re sticking to the old script, the market is moving on. If not now—when?
Reach out to start a conversation:
Howard Morgan
Howard.Morgan@real-service.co.uk
