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Louise Freethy becomes RealService CEO

Company founder Howard Morgan moves to role of Executive Chairman

RealService, the customer experience (CX) insight and management consultancy for the real estate industry has appointed Louise Freethy as CEO from June 1, 2023.

Howard Morgan, who founded the business 25 years ago, will take on the role of Executive Chairman and will remain actively involved supporting Louise to deliver the company’s strategic growth plans, and working with key clients on customer experience strategy and Performance Leasing projects.

Louise has been instrumental in the growth of RealService since joining the company in 2005. She was appointed a director in 2014 and became Chief Operating Officer in 2018.

RealService provides our clients with the tools and know-how to put customers at the heart of their real estate business. The company has been at the forefront of the customer revolution within the property industry for over two decades and advises clients including GPE, Legal & General and Cadogan Estates.

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Louise Freethy

Louise said: “I have enjoyed working with Howard over the last 18 years, and I am very excited to be taking the helm at RealService as CEO at a time when improving customer loyalty and occupier experience has never been more important to our clients.

“I will ensure the values and standards we have set as a company over the decades will not only remain, but will be enhanced. I plan to implement several new strategies and am really looking forward to the next chapter working with my team and our valued clients.”

Man in a yellow jacket
Howard Morgan

Howard said: “I am very proud to be handing the reins of the business to Louise who has a shared passion for the customer-focused approach to real estate asset and property management.

“Louise has proven to be a strong leader with excellent business development, project management and client relationship building skills.

“She has exciting ideas to take the business forward which will enable our clients to drive the 3 R’s of real estate – revenue, retention and reputation – through improving the service they provide to occupier customers in the UK and across Europe.”

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